Built-in pre-defined Best Practice Workflows and Templates enable different manual operations and approval processes within marketing, sales, account creation, service provision and after-sales service to be standardized and completed online. This can minimize the risk of human errors and service delays. Yet, to enable quick adaptations to cope with ever-changing market needs, extensive customization can also be performed on the fly, via easy-to-manipulate user interfaces and development tools, directly on a user’s desktop or centrally by an in-house IT team.

Activities such as the creation and tracking of digital promotion campaigns, following up on available sales leads, setting of highly sophisticated and personalized service plans to cross sell and upsell, and the resolution of customer complaints within pre-set turnaround times, all these can be defined, implemented and monitored using the four WiseBOSS / xRM functional modules: Marketing, Sales & Order Management, Account Activation & Service Provision and Customer Services.